3 out of 4 people use search engines to find products and services. The first page of search results gets 91% of traffic, the second page gets only 4.8%, and it decreases steadily beyond that. If your business is not on the first page you are missing out on valuable leads.
SEO is an abbreviation for "Search Engine Optimization" and is an expression of how well your website is optimized against search engine criteria. It's about making a website or webshop so optimized for both users and search engines that your website pages are rewarded with high rankings on as many searches as possible.
SEO optimization Is a method of promoting a webpage's ranking in various search engines' organic search results. SEO is optimizing many different elements, such as technology, content and links from other websites. The purpose of SEO is to make the web page rank better in search results on various search engines. SEO contains several different types of searches; news, photos, videos and geography.
Search engines' robots regularly crawl all websites. These determine how relevant your site is for specific searches and hence your location in the organic search. 91% of the searchers do not see page 2 in the search results. Therefore, the location of the search engines is extremely important to your success.
There are many explanations of what search engine optimization is, and overall there are 2 types of SEO on-site and off-site. Best practice is that search engine optimization should always be on-site so that all SEO initiatives and development take place directly on your website.
The important thing is to be comfortable with the keywords and expressions that customers are buying. Only there are rankings important.
In other words, it's important to get traffic that converts to leads or direct sales - all other traffic is far less important.
The strategy for SEO in your business should today focus on conversion and not just the rankings in Google. Therefore, it is essential to know the keywords and phrases that give sales and inquiries.
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More than 200 variables affect Google rankings
. Title and description
. H1, H2 and H3 headings
. Names of images and all tags
. Internal link structure and titles on these
. URL structure
. External links
. Inbound links from other websites and titles on these
. Bouncerate / Usabillity
. Keyword related topics on the website
. Age of website and history
. The activity of the social media
. Quality of content, articles and product descriptions
. Website speed
SearchGuru Danmark offers a comprehensive array of professional SEO services to get your business to the top of the front page using only trustworthy, future-proof, white-hat SEO techniques, such as:
. Thorough keyword and market research.
. In-depth evaluation of the competition.
. Organic SEO tactics for long term results coupled with paid ads for quick boosts.
. Comprehensive onsite SEO – title tags, meta descriptions, alt tags, original quality web content creation, internal linking, etc.
. Quality content writing to keep your site content fresh and encourage return traffic.
. Careful link building – via Social
. Google Analytics and other data tracking software to learn from trends, traffic and more.
. SEO Consulting services - we will customize our services to fit your needs.